Your CRM is sitting on forgotten revenue.
We wake it up.
AI that reactivates your dead sales leads, books qualified appointments on your team's calendar, and only gets paid when it works.
Vertical-specific AI. Territory exclusive. Performance-based.
This Month
Appointments Recovered
8,200
List size
16 mo
Lead age
21%
Close rate
Live campaign data
Every sales organization has a graveyard.
Leads come in. Your team calls the hot ones. The rest sit in the CRM. Called once or twice. Forgotten.
Over time that pile grows to thousands. Sometimes tens of thousands. Every lead on it was once interested enough to raise a hand. Every lead cost you real money to get.
Most companies never touch that pile again. They buy more new leads at a higher cost, while the old ones rot.
Reactivating 1% of a 10,000 lead database can mean six figures of found revenue. Leads you already paid for. Just sitting there.
We do one thing. We do it well.
CallForge AI reactivates your dead sales leads with conversational SMS, handles objections, qualifies buying intent, and books inspections or consultations directly onto your team's calendar.
Vertical-specific AI
The AI knows your industry. Roofing, HVAC, solar, mortgage. Each gets a dedicated prompt tuned for the conversations your buyers actually have.
Territory exclusive
One partner per vertical. Your competitors cannot hire us once you are in.
Performance-based pilot
No monthly fee for the first 30 days. If we do not book qualified appointments, you do not pay ongoing.
Zero lift on your team
You send us the lead list. We handle phone numbers, SMS compliance, AI tuning, monitoring, and reporting. Your team just shows up to the appointments.
From dead lead to booked appointment in 3 steps.
No tech setup. No new software. We run it all.
You send us the dead leads
Export from your CRM. CSV works. 90 days cold or older is the sweet spot.
Our AI wakes them up
Conversational SMS tuned to your industry. Handles qualification, objections, and booking directly.
Your team closes the deal
Qualified appointments land on your calendar. You show up, you quote, you win the work.
Real numbers from real campaigns.
These results come from our first live vertical, roofing. The same playbook applies to any sales organization with a database of old leads.
Storm and retail roofer
- Dead lead list
- 8,247 leads
- Age range
- 90 days to 30 months
- Appointments booked
- 46 in 30 days
- Revenue attributed
- $187,400
- ROI
- 30.7x
“After spending heavily on lead gen over 18 months, this roofer had more than 8,000 dead leads sitting untouched in their CRM. We reactivated the list and booked 46 qualified inspections in 30 days without adding a dollar of new ad spend.”
Retail and storm restoration
- Dead lead list
- 5,184 leads
- Age range
- 6 months to 2 years
- Appointments booked
- 31 in 30 days
- Revenue attributed
- $125,860
- ROI
- 27.4x
“This roofer had already written the list off and moved on to buying more leads. We turned older, ignored leads back into booked inspections and produced $125,860 in attributed revenue in the first 30 days.”
Insurance, retail, and light commercial
- Dead lead list
- 3,912 leads
- Age range
- 4 to 14 months
- Appointments booked
- 24 in 30 days
- Revenue attributed
- $128,760
- ROI
- 33.0x
“This roofer did not need more leads. They needed a better way to work the ones they already had. In 30 days, our campaign booked 24 qualified inspections and helped generate $128,760 from an underworked list.”
We had thousands of old leads sitting in our CRM that nobody on the team was actively working anymore. CallForge turned that list back into real conversations and booked inspections in the first month without us buying more leads. What impressed me most was how quickly dead leads started replying once the campaign went live. The revenue from the reactivation campaign more than justified the cost.
Mark Ellison
Owner, Houston TX roofing company
Industries we serve
Each vertical gets a dedicated AI tuned for its buyers, objections, and close process.
HVAC
Q3 2026Service contracts, equipment replacements, seasonal tune-ups.
Solar
Q3 2026Homeowners who requested quotes and went cold.
Mortgage
Q4 2026Rate shoppers and pre-quals that went quiet.
Med Spa
Q4 2026Treatment inquiries that never converted to bookings.
Auto Dealers
Q4 2026Test drive leads and trade-in requests sitting in the CRM.
In a different industry? Book a call. We work with any sales organization that has a database of leads and a calendar.
The structure is designed to de-risk you completely.
Performance-based first 30 days.
You do not pay a monthly fee until the AI has proven it works on your leads.
Pay only when appointments show up on your calendar.
No setters, no subscriptions to tools you do not use, no paying for effort.
Territory exclusive.
One partner per vertical.
Month-to-month after the pilot.
No long contracts.
We cover the costs.
SMS, AI, phone number, compliance. You send the leads, we run the campaign.
What does this cost?
Pricing gets walked through on the demo call. The right structure depends on your list size, ticket size, and current close rate. We will show you the math.
Frequently asked questions
Stop leaving money in your CRM.
The demo is 30 minutes. We show the AI live, walk through your specific numbers, and you decide if it fits. Hell yes or hell no.