Your roofing CRM is sitting on $500K+ in dead leads.
Our AI wakes them up.
We take the roofing leads your team gave up on. Leads 90 days old, 2 years old, dialed to death. Our AI texts them back to life. Booked, qualified appointments on your calendar within 30 days. You only pay when we book.
Built for US roofing companies. Territory exclusive.
CallForge AI
Lead Reactivation
Hey Mike! This is Sarah with Premier Roofing. We talked about your roof back in March. Storm season is here and we have slots open this week. Still interested in a free inspection?
Yeah actually we did get some hail damage. Can you do Thursday?
Thursday works! I've got 10am or 2pm available. Which do you prefer?
10am is perfect
You're sitting on a gold mine you forgot about.
If you run a roofing company, this is probably your reality:
- 1
You've spent $50K to $500K+ on Google Ads, Facebook Ads, door-knocking teams, and referral programs.
- 2
Every one of those leads filled out a form, answered their phone, or gave your setter a real conversation.
- 3
Your sales team called the hot ones. The rest? Dumped into the CRM. Called once or twice. Then forgotten.
- 4
Now you've got 2,000, 10,000, 50,000+ old leads sitting there. People who showed interest in a new roof and never got properly followed up with.
Industry data says 1 to 3% of those leads will still buy if you reach them the right way.
On a 10,000-lead list, that's 100 to 300 appointments you already paid for but never cashed in.
At a $18,000 average ticket and a 20% close rate, that's $360K to $1.08M in revenue you already earned the right to. Just sitting there.
The problem isn't that your sales team is lazy. It's that reactivating dead leads manually is miserable, unscalable work. No human wants to cold-text 10,000 old leads one by one.
That's what the AI is for.
We do one thing. We do it better than anyone.
CallForge AI is a roofing-specific lead reactivation service. We don't do paid ads. We don't run your Facebook page. We don't answer your phone.
We take the leads that died in your CRM and we bring them back.
Our AI sends a conversational SMS designed for roofing leads, handles objections ("I already got a quote," "It's been too long," "I need to talk to my husband"), and books qualified inspections directly on your calendar.
It sounds like a real human. It works 24/7. And it doesn't quit.
Strictly reactivation.
No fresh leads, no ads, no receptionist services. One job. Done well.
Roofing-specific. US-wide.
Built for US roofing markets. Hail claims, insurance supplements, retail roofs, storm cycles — we speak your market.
Territory exclusive.
Your competitors can't hire us. Locked territory, in writing.
Performance-based first 30 days.
You don't pay a monthly fee until we've proven it works.
From dead lead to booked inspection in 3 steps.
No tech setup. No new software. We run it all.
You send us your dead leads
Export your CRM. Send us the CSV. 90+ days old is ideal. The older the better, honestly. We've reactivated 3-year-old lists.
Our AI wakes them up
Custom SMS campaigns tuned for roofing. The AI handles the full conversation: qualifies the lead, overcomes objections, answers questions about your company, books the inspection on your calendar.
Your team shows up and closes
Qualified inspections land directly on your calendar. You show up, quote the roof, close the deal. We handle zero of the selling. That's your team's job.
What AI SMS does to dead leads.
Same AI, different industries. Roofing pilot results coming Q3 2026 — until then, here’s what it does for other high-volume, lead-reliant businesses.
Click any card to see the full pipeline screenshot, the numbers, and (for one) a real SMS conversation end-to-end.
The morning after the AI campaign went live, the owner walked into his office, scanned his sales floor, looked at his team, and said under his breath:“Do I need you? Or you? Or you?”
Owner of a debt-consolidation company, after his AI made $600K from 319 leads his team had given up on.
Their calendar before AI vs. after AI
Same business. Same calendar. Before they activated their dead leads — and after the AI was plugged in to chase every one of them.
No new leads bought. No extra ad spend. Just the AI working the leads they’d already given up on.
The structure is designed to de-risk you completely.
Performance-based first 30 days.
You don't pay a monthly fee until the AI has proven it works on your leads.
Only pay when appointments show up on your calendar.
No setters, no subscriptions to tools you don't use, no paying for effort.
Territory exclusive.
We will not work with another roofer in your city.
Month-to-month after the pilot.
No long contracts. If it stops working, you walk away.
We cover the costs.
SMS, AI, phone number, compliance. All included. You send the leads. We run the campaign.
What the pricing looks like
We'll walk through the exact numbers on the demo call. The right structure depends on your list size, ticket size, and current close rate.
What we can tell you now: it's a pilot-first, performance-heavy model. You see the AI work before you commit to anything ongoing. The math on the first closed deal typically covers the entire quarter's fees.
We're only taking on 3 new partners this quarter.
Frequently asked questions
Stop leaving money in your CRM.
We've got 3 partner slots open this quarter across the US. First city claimed locks out all other roofers in that city permanently.
The demo is 30 minutes. We show you the AI live, walk through your specific numbers, and you decide if it's a fit. Hell yes or hell no.